Advertise and partners
PM Countdown teaches readers to trade small, take profits on purpose and stop on time, and publishes every trade plan before the event on a public ledger. We sell a small number of labeled, flat-fee placements to brands that want to reach that reader.
The site is built around a daily lesson, a trade planner and a desk that explains every number. Readers arrive to understand a market, not to chase a bonus.
Every plan is locked before the event and graded on Kalshi's prices, losses included. Your brand sits next to work that can be verified.
21+ gate, responsible gambling messaging on every page, a disclosure next to every paid link and state rules in one config file. Read the appendix below before you call.
PM Countdown isn't affiliated with or endorsed by Kalshi, or any exchange, sportsbook or app named on this site. Market data shown on the site comes from public APIs.
Placements
Every slot is labeled "Sponsored" once sold, carries the sponsor's own line, a disclosure and an RG line, and never changes a trade or a grade. All six are open today.
The live BTC 15-minute bar at the bottom of every page, and its expanded sheet.
dock
The learning hub and the Trade Smart lesson path.
education-series
One line in the daily 8am ET email, below the Market of the Day.
newsletter
The column program's index page, and a line on each column page.
column
One slot per hub: NFL, NBA, WNBA, MLB, UFC and seven more.
sport-
Under the full-screen BTC desk at markets/btc-15m.
desk-belowScreenshots come from test previews with live data blocked, so price fields show a dash. Also available: one labeled slot on the home page (home-mid).
Media kit
We don't publish audience figures until we have 90 days of them. When we do, each one comes with its date range and the tool that measured it. Small numbers get published too.
| Field | Value | Measured with |
|---|---|---|
| Monthly users | Not publishedPublishes after our first 90 days | Vercel Web Analytics (cookieless) |
| Return rate | Not publishedPublishes after our first 90 days | Vercel Web Analytics: share of visitors who come back within 7 days |
| Newsletter subscribers | Not publishedPublishes after our first 90 days | Newsletter platform, confirmed (double opt-in) emails only |
| Open rateApple Mail privacy features inflate opens, so we show clicks too | Not publishedPublishes after our first 90 days | Newsletter platform, reported alongside click rate |
| Social followers | Not publishedPublishes after our first 90 days | Each platform's own analytics, per account |
| 21+ audience shareBenchmark: the AGA code's 73.6% of an audience reasonably expected to be 21+ | Not publishedPublishes after our first 90 days | Age gate pass versus under-21 counts, plus newsletter self-reports |
| Top states | Not publishedPublishes after our first 90 days | Server-side, state-level counts from request location headers. No individual data. |
Compliance appendix
Operators check partners for responsible gambling messaging, disclosure and age. Here's ours, in one place.
Every page except the responsible gambling guide asks for a full date of birth (month, day, year). A pass is remembered for 30 days. The birthday itself is never stored.
An RG bar at the top of every page, an RG block in the footer, and an inline RG note beside any trade, paid link or sponsor. 1-800-GAMBLER and 1-800-MY-RESET appear on every page.
A "Paid link" note sits right next to every paid link, not only in the footer. Paid links carry rel="sponsored".
States where referral links are hidden live in one file, config/geo-rules.json, reviewed monthly. As of Sep 19, 2026, prediction-market links are hidden in MN and WA.
No college sports picks, nothing aimed at students, and no one under 21 in any promotion. College hubs carry guides only.
We aren't an AGA member, but we follow the AGA Responsible Marketing Code's rules for partners and accept them in sponsor contracts: no calling a bet free of risk, no promise of success, nothing that encourages chasing losses, no college promotion.
Revenue share pays a publisher more when readers lose, which conflicts with a site that teaches people to stop on time. We work on flat fees, and CPA only where licensed.
Disclosure policy
Version 1, Sep 19, 2026. Linked from the footer of every page.
Paid links. Some links to apps pay us a commission if you sign up. Each one has a note right beside it: "Paid link. We may earn a commission if you sign up. It never changes a grade." A note only in the footer isn't enough, so we don't rely on one.
Sponsors. A sold placement is labeled "Sponsored," names the sponsor and carries its own responsible gambling line. An open placement says it's open. We never show a logo for a brand that hasn't paid for the slot.
Plans and grades. No sponsor or referral partner sees a plan before it's posted, and no money changes how a plan is written or graded. Paid links never appear inside lessons or on the responsible gambling guide.
Contributors. Every columnist discloses their position and any ties in a box at the top of the column.
Social posts. Sponsored posts say "Sponsored" or "Ad" in the post or video itself, not only in a bio.
No endorsement. PM Countdown isn't affiliated with or endorsed by Kalshi, Novig, Fanatics, DraftKings, PrizePicks or any sportsbook or exchange. Trademarks belong to their owners.
Based on the FTC Endorsement Guides FAQ and Disclosures 101.
Rate card
Quoted on request. Every deal starts with a written term sheet, and we don't take revenue share.
| Placement | Term | Price |
|---|---|---|
| Odds display (dock) | Weekly or monthly | Quoted on request |
| Education series | Monthly | Quoted on request |
| Morning Board newsletter | Weekly (5 or 7 issues) | Quoted on request |
| Desk Column sponsor | Monthly | Quoted on request |
| Sport hub (each) | Weekly or monthly, or a season | Quoted on request |
| Below the BTC desk | Weekly or monthly | Quoted on request |
First partners can start with a 4-week flat-fee pilot with weekly reporting and a make-good if a placement underdelivers. Terms we require in writing: placement, term, fee, disclosure wording, creative approval, geo limits, RG requirements and termination.
Send the form below. We reply within two business days.
Your product, the states you're licensed in and your RG program.
A written quote and term sheet, reviewed by a gaming and advertising lawyer.
Your line, our labels. Both sides approve before launch.
Weekly reports: views and clicks per slot, from our own analytics.
Renew, change the slot or stop. No lock-in beyond the agreed term.
21+Sponsor placements are advertising and are always labeled. Only risk what you can afford to lose. Gambling problem? Call or text 1-800-GAMBLER, or call, text or chat 1-800-MY-RESET. Responsible gambling guide
The Morning Board · free
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